Category Archives: Women in Business

Doe Deere – article recap

The visionary behind the successful alternative cosmetic brand Lime Crime, is a whimsical, pastel-friendly haired woman that goes by the name of Doe Deere. Doe Deere was born and raised in Russia until she had moved to New York, NY, when she was 17 years old. In New York City, Deere fell in love with the idea of being a musician and pursued her dream while she lived there. She had met her husband while they played in a band together in Brooklyn, NY. The pair worked well collaborating on songs and promoting their band, they eventually decided to relocate to Los Angeles, CA and currently live there. To this day, she feels a strong connection that being a musician had ultimately helped her to know how to market herself in the right light and appreciate her fan base.


When Doe Deere was thirteen, she would get temporary tattoos and resell them to her classmates. Bringing her entrepreneurial instincts to the fore, she would wear the tattoos herself and make it seem cool, as if they were a must-have. Her idea for Lime Crime had sort of the same idea, Deere had a love for ultra bright and unusual colors that were not commonly found in the mainstream cosmetic market at the time. She would post herself online wearing her new alternative makeup brand and it simply had caught on and gained a following. To gt an idea of the brand’s lip palette, they come in colors of deep purple, black, lime green and ice blue.


Lime Crime is a brand that stays true to what it wholeheartedly believes in. They promote the freedom to express yourself against all odds and empower individuals to do so as well. All of Lime Crime’s makeup and personal care products are vegan-friendly with zero animal by-products and not tested on animals. The brand is also cruelty-free certified by the PETA and Leaping Bunny organizations. Doe Deere absolutely loves animals and had donated over $16,000 to many registered charities that involve animal rescue and adoption. She also has given donated to the organizations: Girls Inc., Red Cross and Sanctuary for Families, a center for battered women.
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