Kate Hudson fulfills fantasies for women everywhere with the new Fabletics clothing line athleisure. An article on Marie Claire Magazine features an interview with Hudson about the company’s new athleisure dresses and swimsuits. Many girls simply want to get through life as comfortably as possible, without having to dress up in scratchy or stiff clothes. Now, they can. As of April 2016, Hudson’s new clothing line is on the market for consumers. Source: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
Hudson is the co-founder of Fabletics, a clothing designer company that creates stylish yet comfortable active wear for men and women. She established the review with Don Ressler and Adam Goldenberg in the year 2013 to help encourage people to embrace physical activity and mobility.
Over the course of the last few years, Fabletics has grown exponentially as a business. The company now sells to numerous other countries, for both an excellent quality and price range. As of recently, this includes Hudson’s new athleisure dresses.
According to her, these dresses can be worn almost anywhere, taking away the need for a girl to deal with the discomfort of a little black dress during a nice occasion, a friendly outing, or a date night. While she says the dresses are not exactly designed for vigorous exercise, they do offer a greater range of mobility than other dresses. Some of the dresses even have built-in bras. While some others do not, they are still designed for easy fit and making the wearer feel just right.
As for Hudson’s swimsuit line of Fabletics, she stated that they are meant to fit in a snug fashion. The whole point is to allow people to be active, which can sometimes be difficult with a regular, flimsy swimsuit. Wardrobe malfunctions are a thing of the past, but that does not mean a wearer cannot still feel confident and attractive in their new swimsuit.
Overall, Hudson said that it would be great for Fabletics to be able to turn athleisure into a high fashion brand, but that it would come at a high cost. She seemed proud of Fabletics just the way it is, as the company works direct to consumer and therefore is fortunate enough to sell high quality products at a lower price. It has worked for them just fine, and now women from numerous parts of the world can enjoy the luxury of athleisure clothes.