The Fabletics brand of athleticwear has quickly grown to become one of the most impressive and important for the entire Online fashion retail sector. One of the most dominant aspects of the Online retail industry has been the ability of Amazon to hold on to a market share of at least 20 percent for the long-term since the advent of the Online retail industry. Despite many rivals attempting to put a dent into this dominance, Fabletics is the only brand to appear as a genuine rival to Amazon in terms of developing a strong business for the future.
Much of the success of Fabletics has come from the fact it has become an aspirational brand based around the need to fell part of the success of the company in the long-term in much the same way as iconic brands such as Apple have done. Fabletics is placing a large amount of its potential success in the hands of brand ambassador Kate Hudson who has spent the majority of her career as an actress before embarking on a business career prompted by Fabletics and TechStyle founders Don Ressler and Adam Goldenberg.
The transition from “Almost Famous” actress to business leader may have seemed a simple one to undertake but Kaye Hudson has spent a large amount of her spare time looking to learn as much as possible about the Fabletics brand and the Online retail industry. Although she still refers to herself as a performer who dabbles in business, Hudson has become an entrepreneur who has ensured the last mile service of her brand has become among the best in the industry.
Among the most impressive aspects of the Fabletics brand has been the success achieved by the brand in terms of the use of big data which includes the initial lifestyle quiz each new member completes as they seek to find the clothing to suit their needs. The Fabletics brand knows the most amount of knowledge available is important to the success of the business but a greater level of success is seen in developing an excellent customer service strategy which has included the chance for the brand to grow at an annual rate of more than 35 percent.