Category Archives: Entrepreneur

Don Ressler Proves to be More Than JustFab

Don Ressler has co-founded several successful startups including Intelligent Beauty, JustFab, Intermix, and Ressler is currently the Co-Chief Executive Officer for Intelligent Beauty Inc. founded in 2006.

Don Ressler has earned a reputation as a business and brand-building guru because he generated $1 billion in sales and raised more than $100 million in capital for Internet companies. Ressler started his early Internet career consulting with businesses that wanted to take advantage of the online burgeoning space.

There are a few lessons and quotes Don Ressler learned that have made a significant impact in his personal life and how he runs his business. One of those lessons is that the key in business is to find the right partner to help you grow. A couple of quotes which Ressler governs his life by are “The best way to predict the future is to invent it” quote by Alan Kay, and “Whenever you find yourself on the side of the majority, it is time to pause and reflect” quoted, Mark Twain.

Don Ressler met Adam Goldenberg (Co-CEO) when they both sold their companies to Intermix in 2001. Their friendship took off when News Corporation acquired Intermix in 2005. The two quickly started their business, Intelligent Beauty.

Don and Adam set up several brands as health and beauty market leaders and wanted to take their passion for health, beauty, and fashion to fuel an innovative personalized online shopping experience on They wanted to create this platform merging social interaction with fashion all at an affordable price.

From Intelligent Beauty in 2010 at, JustFab was created and received $33 million in funding from Matrix Partners, the US venture capital firm in 2011. They received another $76 million to help finance the expansion of the company to cover Germany, Canada, and the United Kingdom.

JustFab is a rapidly growing subscription-based service featuring curated monthly showrooms for fashion and design. The company’s membership base has grown from 1 million in 2011 to more than 10 million in 2016. JustFab has four brands under its umbrella which are JustFab, ShoeDazzle, Fabletics, and Fabkids.