Category Archives: Corporations

Flavio Maluf Paving The Way With Eucatex

Before there was Eucatex there was the Americana Sawmill built in 1923 in Sao Paolo, Brazil. In 1951, it became known as Eucatex and as the first environmentally friendly company that tackled using eucalyptus as a raw material. During 1956 and 1965, Eucatex expanded and created offices in many other Brazilian capitals as well as Buenos Aires, Argentina. Their production was increased to 100 tons daily and soon they were exporting materials to Europe.

Near the end of the 1960s and entering the 1980s Eucatex paved a new path by expanding their offices across Europe and even North and Central America. They opened offices in Holland, Germany, the United Kingdom , the USA and Mexico. Eucatex was still dedicated to the use of raw materials so they supplied funding into reforestation so that there was a continuous supply. During this time they rolled out a new branch of the business. They would now produce paints. At the end of the 1980s they were exporting to more than fifty countries and all in the categories as follows: forestry, wood, metallic and mineral.

Eucatex welcomed the 1990s by establishing another factor in Salto, Brazil. They also began focusing on honing their paints line. Being sure to include not just paints but varnishes as well. As time moved on into the late 1990s, Eucatex was honored with receiving the ISO 9001 certification. This type of certificate ensures that a company has the stature to consistently produce quality products, meet consumer demand, has a quality management system, and meets regulatory requirements.

The year of 2011 is when Eucatex celebrated it’s 60th anniversary. They are a major manufacturer of wall partitions, laminate floors, doors, paints, varnishes, and many other noteworthy products.

All of this would not be possible without their wonderful CEO, Flavio Maluf. He has been CEO of Eucatex since 2005. Facebook shows that Flavio got his start in the industrial area but in 1996 his uncle, who was in charge of Eucatex, invited him to be one of the frame executives and in 1997 Flavio took over the family business as President of Eucatex. When Flavio took over he decided to revamp and modernize the management system of Eucatex. He considers himself a present executive but not the central figure of the company.

Camara Barbacena indicates that Flavio received his degree in mechanical engineering from the FAAP, Fundação Armando Álvares Penteado, in Sao Paolo. He studied abroad at New York University in business. Later in 1986, he married Jacqueline de Lourdes Coutinho Torres and they had three wonderful children. Some of who have followed in his footsteps and are studying engineering.  Flavio Maluf continues to talk about education, and it’s future in Brazil.