Category Archives: CEO

Doe Deere – article recap

The visionary behind the successful alternative cosmetic brand Lime Crime, is a whimsical, pastel-friendly haired woman that goes by the name of Doe Deere. Doe Deere was born and raised in Russia until she had moved to New York, NY, when she was 17 years old. In New York City, Deere fell in love with the idea of being a musician and pursued her dream while she lived there. She had met her husband while they played in a band together in Brooklyn, NY. The pair worked well collaborating on songs and promoting their band, they eventually decided to relocate to Los Angeles, CA and currently live there. To this day, she feels a strong connection that being a musician had ultimately helped her to know how to market herself in the right light and appreciate her fan base.


When Doe Deere was thirteen, she would get temporary tattoos and resell them to her classmates. Bringing her entrepreneurial instincts to the fore, she would wear the tattoos herself and make it seem cool, as if they were a must-have. Her idea for Lime Crime had sort of the same idea, Deere had a love for ultra bright and unusual colors that were not commonly found in the mainstream cosmetic market at the time. She would post herself online wearing her new alternative makeup brand and it simply had caught on and gained a following. To gt an idea of the brand’s lip palette, they come in colors of deep purple, black, lime green and ice blue.


Lime Crime is a brand that stays true to what it wholeheartedly believes in. They promote the freedom to express yourself against all odds and empower individuals to do so as well. All of Lime Crime’s makeup and personal care products are vegan-friendly with zero animal by-products and not tested on animals. The brand is also cruelty-free certified by the PETA and Leaping Bunny organizations. Doe Deere absolutely loves animals and had donated over $16,000 to many registered charities that involve animal rescue and adoption. She also has given donated to the organizations: Girls Inc., Red Cross and Sanctuary for Families, a center for battered women.
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SahmAdrangi; the CIO with the $100 million investment

SahmAdrangi holds a bachelor of Arts in Economics from Yale University and is the founder Kerrisdale Capital Management LLC. As the Chief Investor Officer, MrAdrangi has been involved in the firms’ development ever since. MrAdrangi has led to the exposure of fraudulent Chinese companies such as China Education Alliance and ChinaCast Education Corp which consequently led to enforcement repercussions from the Securities and Exchange Commission.

MrAdrangi worked at Longacre Fund as an investment analyst before founding Kerrisdale. While serving as the Chief Investment officer of Kerrisdale, Adrangi steered the organization into specific sectors thus developing its expertise in the field. Some of these sectors include the Biotechnology, Mining and the Telecommunications. The firm has shared skeptical views on a couple of companies operating in those areas. He identified weakness in organizations such as Globalstar leading to a series of articles and ex parte letters after meetings with the FCC.

Kerrisdale Capital Management has raised about $100 from investors in a move to bet against a single stock. An informant from the firm revealed this information alongside a request to remain anonymous as the information was not yet ready for public use. This “co-investment” has no prior as the firm plans to use the investment to short a public company that will be revealed soon. The informant also disclosed that the target company would be unveiled in mid-May and that the firm has begun to buy stock to affirm its position in the unnamed company.

Kerrisdale has been known to bet against companies and taking its case public. The company’s primary hedge fund average approximately 28% over the last five years.Kerrisdale manages about $500 million including the new money raised. Adrangi and an analyst form the organization are working on various ways to convince others of their thesis by using platforms such as videos and a website. In an email to investors, the CIO will provide insight as to how they will use the above means to demonstrate how they have acquired a company with a net worth of above $10 billion.

Desiree Perez Brings a Lot to Roc Nation

The rise of Roc Nation is something that people cannot overlook. Desiree Perez has been doing her best to take this company to another level, and that is the reason that the company is thriving. She has become a leader at Roc Nation, and this has allowed her to connect many artists and athletes to great contracts. People like Skylar Diggins Smith are getting great contracts in sports. Perez is the reason that underground artists like Bobby Raps and Claudia Leitte are getting more exposure. The Roc Nation list of artists are growing and Desiree Perez is in place to oversee all the changes.

Perez is giving Jay-Z what he needs. Desiree Perez is someone that has managed to pick up the pace when it comes to growing the roster at Roc Nation. Jay-Z would not have the time that he needed to actually manage Roc Nation the way he would have wanted to. It took someone like Desiree Perez that is willing to take the time to concentrate on every aspect of the business. She knows what is going on with the artists, and she has her hands inside of the contract negotiations. She is touching up on every aspect of Roc Nation, and she is helping Jay-Z build the type of company that he wanted to see.

There is a lot of young talent that comes through right nation, and all of these young artists need guidance from someone that has been in the business long enough to know what is going on. Desiree one of those people that knows the ropes and she knows how to navigate in the entertainment and the sports world. She knows about the contracts and how to negotiate better contracts for these young artists that are just starting to learn the ropes.