We love when celebrities really use the products they pitch and believe in the lifestyle they’re promoting. Take a look at actress Kate Hudson, who’s a proud co-founder of the Fabletics online subscription retailer that sells on-trend women’s active wear and accessories.
Kate is a fit and busy mom of two young boys and can often be seen running on the beach, doing Pilates, playing ping pong, etc. She’s also been recognized for her casual chic flair on the red carpet.
Fabletic’s mission is simple: “Live your passion,” and that’s exactly what the likable star is doing. She encourages women to move and keep moving, whether it’s a walk, run, or super duper work-out. Her Fabletics active wear is quality made and affordable in vibrant colors and patterns, featuring leggings, yoga pants, sports bras, tanks, swimsuits and even adorable active wear dresses. She brings that excellent taste in style to her global fan base of more than one million VIP members.
Kate has even starred in a new TV commercial for the Fabletics brand that is getting rave reviews. According to Adweek.com, the 30-second spot is a clever one, showing Kate Hudson in real moments working out and wearing Fabletics active wear. About 70 percent of the commercial was shot with the star’s personal iPhone, and she directed the spot from her perspective.
People are loving the behind-the-scenes footage of Kate Hudson doing her thing, which resembles the star in a video from social media like her Instagram. It grounds the actress and Fabletics and helps future subscription members connect to the lifestyle.
While online subscription retailers first explode on the scene, many usually wither away, unable to keep up the momentum. This is not the case for Fabletics; executives there believe they have found the perfect formula for success. Fabletics even plans to open up to 100 brick and mortar stores across the U.S. within the next five years. The brand is trying to cover all the retail bases and so far, maintaining their mission.
The online subscription retail operation is their major focus, with outfits starting at $25 for new VIP members of Fabletics. Members have a 5-day window at the beginning of each month to shop or skip. If a member does not shop or “Skip the Month” by the 5th, their credit card will be charged $49.95 on the 6th day of the month until they cancel.