Doe Deere – article recap

The visionary behind the successful alternative cosmetic brand Lime Crime, is a whimsical, pastel-friendly haired woman that goes by the name of Doe Deere. Doe Deere was born and raised in Russia until she had moved to New York, NY, when she was 17 years old. In New York City, Deere fell in love with the idea of being a musician and pursued her dream while she lived there. She had met her husband while they played in a band together in Brooklyn, NY. The pair worked well collaborating on songs and promoting their band, they eventually decided to relocate to Los Angeles, CA and currently live there. To this day, she feels a strong connection that being a musician had ultimately helped her to know how to market herself in the right light and appreciate her fan base.


When Doe Deere was thirteen, she would get temporary tattoos and resell them to her classmates. Bringing her entrepreneurial instincts to the fore, she would wear the tattoos herself and make it seem cool, as if they were a must-have. Her idea for Lime Crime had sort of the same idea, Deere had a love for ultra bright and unusual colors that were not commonly found in the mainstream cosmetic market at the time. She would post herself online wearing her new alternative makeup brand and it simply had caught on and gained a following. To gt an idea of the brand’s lip palette, they come in colors of deep purple, black, lime green and ice blue.


Lime Crime is a brand that stays true to what it wholeheartedly believes in. They promote the freedom to express yourself against all odds and empower individuals to do so as well. All of Lime Crime’s makeup and personal care products are vegan-friendly with zero animal by-products and not tested on animals. The brand is also cruelty-free certified by the PETA and Leaping Bunny organizations. Doe Deere absolutely loves animals and had donated over $16,000 to many registered charities that involve animal rescue and adoption. She also has given donated to the organizations: Girls Inc., Red Cross and Sanctuary for Families, a center for battered women.
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Amazon Looks Set For A Retail Battle With Kate Hudson’s Fabletics

The Fabletics brand of athleticwear has quickly grown to become one of the most impressive and important for the entire Online fashion retail sector. One of the most dominant aspects of the Online retail industry has been the ability of Amazon to hold on to a market share of at least 20 percent for the long-term since the advent of the Online retail industry. Despite many rivals attempting to put a dent into this dominance, Fabletics is the only brand to appear as a genuine rival to Amazon in terms of developing a strong business for the future.


Much of the success of Fabletics has come from the fact it has become an aspirational brand based around the need to fell part of the success of the company in the long-term in much the same way as iconic brands such as Apple have done. Fabletics is placing a large amount of its potential success in the hands of brand ambassador Kate Hudson who has spent the majority of her career as an actress before embarking on a business career prompted by Fabletics and TechStyle founders Don Ressler and Adam Goldenberg.


The transition from “Almost Famous” actress to business leader may have seemed a simple one to undertake but Kaye Hudson has spent a large amount of her spare time looking to learn as much as possible about the Fabletics brand and the Online retail industry. Although she still refers to herself as a performer who dabbles in business, Hudson has become an entrepreneur who has ensured the last mile service of her brand has become among the best in the industry.


Among the most impressive aspects of the Fabletics brand has been the success achieved by the brand in terms of the use of big data which includes the initial lifestyle quiz each new member completes as they seek to find the clothing to suit their needs. The Fabletics brand knows the most amount of knowledge available is important to the success of the business but a greater level of success is seen in developing an excellent customer service strategy which has included the chance for the brand to grow at an annual rate of more than 35 percent.